The intangible assets created internally consists the following types:
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Patents
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Copyrights
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Trademarks
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Franchises
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Licenses
Everything else is well understood, but the difference between a franchise and a license is a little difficult.
The main difference between franchising and licensing lies in the differences in brand authorization, use scope, authorization content, and focus. Franchising involves brand authorization and replication of business models, and is mainly applied in franchise stores or authorized operations. The authorization content typically includes product sales franchising and business model franchising. Licensing focuses more on copyrights and is typically used for government-approved franchises.