Practical User Research for Enterprise UX

2.1 Why It's Hard to Get Support

for Research in Enterprises

2.1.1 Time and Budget

Instead of answering the question "What dowe gain if we do this research?", ask instead "What do we stand to lose if we don''t do the research?"

2.1.2 Legacy Thinking

Product roadmaps get decided by "the bureaucracy(官僚主义)", and unfortunately few leaders practice what Clayton Christensen calls discovery-based planning

Discovery-based planning suggests that managers assume that forecasts are wrong, rather than right, and that the strategy they have chosen to pursue may likewise be wrong.

2.1.3 Product Myopia(近视)

everyoneon the team holds a different idea of what the product should do.

Creating something of any complexity generally requires several different people with different backgrounds and different priorities to collaborate on a goal.

2.2 How to Sell the Value of User Research in Enterprises

2.2.1 • Increased revenue

2.2.2 • Reduced cost

2.2.3 • Faster development cycles

2.3 How to Get the Right Support

2.3.1 • Start with the outcomes --- what the company gains from the research

2.3.2 • Move on to explain how research is closely connected to those

outcomes.

2.3.3 Show some existing projects that suffered from skimped on user

research.

2.3.4 If possible, show proof from a small internal project where research

was included

2.3.5 And as a final kicker, bust some of the myths around research ---

especially the time/budget thing --- and present a plan for how to

incorporate research into the development process

2.4 Field Tips for

Enterprise User Research

2.4.1 Plan for Users Who Aren''t Buyers

users and buyers are not the same people --- and their needs

couldn''t be more different.

2.4.2 Write a Concise User Research Plan

Background.

Methodology and Schedule

Goals (overall and specific).

Outcomes.

2.4.3 Focus on Core User Research Methods

Useful = Utility + Usability

2.4.4 Record and Document Your Sessions for Better

Collaborative Analysis

2.4.5 Always Show Your Work

相关推荐
2402_857589361 天前
SpringBoot健身房管理系统:用户体验至上
数据库·spring boot·ux
黑金IT7 天前
深入理解跳出率:如何利用百度统计优化网站用户体验
ux·百度搜索·seo化化·跳出率
云智慧AIOps社区7 天前
云智慧完成华为原生鸿蒙系统的适配, 透视宝 APM 为用户体验保驾护航
华为·harmonyos·ux
Logrus IT13 天前
如何提高游戏的游戏性
游戏·ui·ux
weixin_4426434219 天前
天锐绿盾VS Ping32数据安全新选择,用户体验分享
网络·安全·ux·天锐绿盾与ping32
优橙教育1 个月前
网优学习干货:王者荣耀游戏用户体验洞察及质差识别(2)
学习·游戏·ux
Logrus IT1 个月前
跨平台应用程序本地化过程的特点
ui·软件工程·ux
2401_857439691 个月前
Spring Boot新闻推荐系统:用户体验优化
spring boot·后端·ux
启山智软1 个月前
Java微服务商城系统的特点有哪些
java·大数据·开发语言·人工智能·微服务·架构·ux