效果图

关键样式 - 遮罩mask
图片素材
【注】需要透明底色的文字图片

完整代码
            
            
              html
              
              
            
          
          <!DOCTYPE html>
<html lang="en">
<head>
    <meta charset="UTF-8">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <title>loading</title>
    <style lang="scss" scoped>
        * {
            padding: 0;
            margin: 0;
        }
        .a-loading {
            width: 100vw;
            height: 100vh;
            display: flex;
            align-items: center;
            justify-content: center;
        }
        .content {
            position: absolute;
            padding: 0 20px;
            border-radius: 20px;
            background-color: #dad8d554;
        }
        .content-loading {
            max-width: 420px;
            min-width: 300px;
            width: 100%;
            height: 90px;
            background: linear-gradient(to right, #ffffff, #d94c4c);
            background-size: 200%;
            animation: translationX 2s linear infinite;
            /* mask-size: 100%; */
            mask-repeat: no-repeat;
            mask-position: center;
            mask-image: url("/images/loading1.png");
        }
        @keyframes translationX {
            0% {
                background-position: 200% 200%;
            }
            100% {
                background-position: 0 0;
            }
        }
    </style>
</head>
<body>
    <div class="a-loading">
        <div class="content">
            <div class="content-loading"> </div>
        </div>
    </div>
</body>
</html>