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2、大数据、计算机专业选题（Python/Java/大数据/深度学习/机器学习）（建议收藏）✅
1、项目介绍
技术栈：
Python语言、Django框架、Echarts可视化、用户行为分析、HTML
毕业设计：电商平台用户行为数据分析可视化系统 Django框架 Echarts可视化 数据库 源码+文档
本系统是一款面向电商场景的用户行为分析工具，作为毕业设计项目，以Python为开发语言、Django为后端框架、Echarts为可视化核心，构建起"用户行为数据采集-多维度分析-可视化呈现-业务辅助"的完整体系，助力电商运营洞察用户需求、优化经营策略，且配套源码与文档，功能完整性与实用性兼具。
技术层面，系统依托Django框架搭建稳定的后端服务，保障用户行为数据（点击、收藏、转化等）的高效处理与存储；前端通过HTML构建简洁交互界面，并结合Echarts生成多样化图表------从柱状图呈现"商品销售前10转化率"，到折线图追踪"每小时收藏量/点击次数"，让抽象数据转化为直观趋势，降低分析门槛；核心模块聚焦"用户行为"，通过数据建模挖掘用户与商品的互动规律，为后续业务决策提供支撑。
核心功能围绕"分析-应用-管理"三大方向展开：其一，多维度用户行为分析 ，通过专属页面呈现商品销售Top10转化率、每小时收藏量与点击次数，实时捕捉用户行为峰值与偏好，助力运营精准定位高价值商品；其二，业务数据与推荐 ，"商品数据"页整合商品基础信息，"商品推荐"模块基于用户行为偏好推送相关商品，"优惠券"模块辅助营销活动落地，实现分析与业务的联动；其三，用户与数据管控，支持注册登录划分用户权限，"个人中心"满足用户个性化操作，"后台数据管理"模块实现数据增删改查，保障数据安全与生命周期管控。
整体而言，系统既贴合毕业设计的技术深度要求（融合Django、Echarts等主流技术），又具备实际应用价值，可帮助电商运营从用户行为数据中挖掘增长潜力，是技术实践与业务需求结合的典型案例。
2、项目界面
（1）商品销售前10的商品转化率分析
（2）商品数据
（3）商品每小时收藏量分析
（4）商品推荐
（5）商品每小时点击次数
（6）商品每小时收藏分析
（7）商品优惠券
（8）个人中心
（9）注册登录
（10）后台数据管理
3、项目说明
本系统是一款面向电商场景的用户行为分析工具，作为毕业设计项目，以Python为开发语言、Django为后端框架、Echarts为可视化核心，构建起"用户行为数据采集-多维度分析-可视化呈现-业务辅助"的完整体系，助力电商运营洞察用户需求、优化经营策略，且配套源码与文档，功能完整性与实用性兼具。
技术层面，系统依托Django框架搭建稳定的后端服务，保障用户行为数据（点击、收藏、转化等）的高效处理与存储；前端通过HTML构建简洁交互界面，并结合Echarts生成多样化图表------从柱状图呈现"商品销售前10转化率"，到折线图追踪"每小时收藏量/点击次数"，让抽象数据转化为直观趋势，降低分析门槛；核心模块聚焦"用户行为"，通过数据建模挖掘用户与商品的互动规律，为后续业务决策提供支撑。
核心功能围绕"分析-应用-管理"三大方向展开：其一，多维度用户行为分析 ，通过专属页面呈现商品销售Top10转化率、每小时收藏量与点击次数，实时捕捉用户行为峰值与偏好，助力运营精准定位高价值商品；其二，业务数据与推荐 ，"商品数据"页整合商品基础信息，"商品推荐"模块基于用户行为偏好推送相关商品，"优惠券"模块辅助营销活动落地，实现分析与业务的联动；其三，用户与数据管控，支持注册登录划分用户权限，"个人中心"满足用户个性化操作，"后台数据管理"模块实现数据增删改查，保障数据安全与生命周期管控。
整体而言，系统既贴合毕业设计的技术深度要求（融合Django、Echarts等主流技术），又具备实际应用价值，可帮助电商运营从用户行为数据中挖掘增长潜力，是技术实践与业务需求结合的典型案例。
4、核心代码
python
from django.shortcuts import render, get_object_or_404, reverse, redirect
from django.http import HttpResponse, HttpResponseRedirect
from django.contrib.auth.decorators import login_required
# Create your views here.
from . import models
from django.db.models import Q
import os
from dianshan.settings import BASE_DIR
import xlrd
@login_required
def index(request):
if request.method == 'GET':
results = models.Case_item.objects.all()
Search = request.GET.get('Search','')
if Search:
results = models.Case_item.objects.filter(Q(name__icontains=Search)|Q(jianjie__icontains=Search))
return render(request, 'dianshan/table.html',locals())
@login_required
def lishijilv(request):
if request.method == 'GET':
results = models.Lishi.objects.filter(user=request.user)
return render(request, 'dianshan/lishijilv.html',locals())
@login_required
def my_youhuijuan(request):
if request.method == 'GET':
results = models.YouHuiJuan.objects.filter(user=request.user)
return render(request, 'dianshan/youhuijuan.html',locals())
@login_required
def my_shoucang(request):
if request.method == 'GET':
results = models.ShouChuang.objects.filter(user=request.user)
return render(request, 'dianshan/shoucang.html',locals())
@login_required
def juhe_shoucang(request):
if request.method == 'GET':
datas = models.ShouChuang.objects.all()
li1 = [i.name.name for i in datas]
results = []
for ii in list(set(li1)):
dicts = {}
dicts['name'] = ii
dicts['num'] = li1.count(ii)
results.append(dicts)
return render(request, 'dianshan/juhe_shoucang.html',locals())
@login_required
def xiaoshishoucang(request):
if request.method == 'GET':
return render(request, 'dianshan/xiaoshishoucang.html',locals())
elif request.method == 'POST':
data1 = []
names = []
f = request.FILES['files']
print(f)
if not f:
return redirect('web:xiaoshishoucang')
dir = os.path.join(os.path.join(str(BASE_DIR) + str(os.sep) + 'web', 'static'), 'profiles')
destination = open(os.path.join(dir, f.name),
'wb+')
for chunk in f.chunks():
destination.write(chunk)
destination.close()
data = xlrd.open_workbook(os.path.join(dir, f.name))
table = data.sheets()[0]
nrows = table.nrows
if not nrows:
return redirect('web:xiaoshishoucang')
title = table.row_values(0, start_colx=0, end_colx=None)
if '商品名' in title and '销量' in title and len(title) == 2:
for i in range(1,nrows):
datas1 = table.row_values(i, start_colx=0, end_colx=None)
names.append(datas1[0])
data1.append(datas1[1])
return render(request, 'dianshan/xiaoshishoucang.html',locals())
@login_required
def xiaoshi_dianji(request):
if request.method == 'GET':
return render(request, 'dianshan/xiaoshi_dianji.html',locals())
elif request.method == 'POST':
data1 = []
names = []
f = request.FILES['files']
print(f)
if not f:
return redirect('web:xiaoshi_dianji')
dir = os.path.join(os.path.join(str(BASE_DIR) + str(os.sep) + 'web', 'static'), 'profiles')
destination = open(os.path.join(dir, f.name),
'wb+')
for chunk in f.chunks():
destination.write(chunk)
destination.close()
data = xlrd.open_workbook(os.path.join(dir, f.name))
table = data.sheets()[0]
nrows = table.nrows
if not nrows:
return redirect('web:xiaoshi_dianji')
title = table.row_values(0, start_colx=0, end_colx=None)
if '商品名' in title and '销量' in title and len(title) == 2:
for i in range(1,nrows):
datas1 = table.row_values(i, start_colx=0, end_colx=None)
names.append(datas1[0])
data1.append(datas1[1])
return render(request, 'dianshan/xiaoshi_dianji.html',locals())
@login_required
def xiaoshi_top10(request):
if request.method == 'GET':
return render(request, 'dianshan/xiaoshi_top10.html',locals())
elif request.method == 'POST':
data1 = []
names = []
f = request.FILES['files']
print(f)
if not f:
return redirect('web:xiaoshi_top10')
dir = os.path.join(os.path.join(str(BASE_DIR) + str(os.sep) + 'web', 'static'), 'profiles')
destination = open(os.path.join(dir, f.name),
'wb+')
for chunk in f.chunks():
destination.write(chunk)
destination.close()
data = xlrd.open_workbook(os.path.join(dir, f.name))
table = data.sheets()[0]
nrows = table.nrows
if not nrows:
return redirect('web:xiaoshi_top10')
title = table.row_values(0, start_colx=0, end_colx=None)
if '商品名' in title and '转化率' in title and len(title) == 2:
for i in range(1,nrows):
datas1 = table.row_values(i, start_colx=0, end_colx=None)
names.append(datas1[0])
data1.append(datas1[1])
return render(request, 'dianshan/xiaoshi_top10.html',locals())
@login_required
def tuijian(request):
if request.method == 'GET':
return render(request, 'dianshan/tuijian.html',locals())
elif request.method == 'POST':
f = request.FILES['files']
print(f)
if not f:
return redirect('web:tuijian')
dir = os.path.join(os.path.join(str(BASE_DIR) + str(os.sep) + 'web', 'static'), 'profiles')
destination = open(os.path.join(dir, f.name),
'wb+')
for chunk in f.chunks():
destination.write(chunk)
destination.close()
data = xlrd.open_workbook(os.path.join(dir, f.name))
table = data.sheets()[0]
nrows = table.nrows
if not nrows:
return redirect('web:tuijian')
title = table.row_values(0, start_colx=0, end_colx=None)
results = []
if '商品名' in title and '商品价格' in title and '商品数量' in title and '商品评分' in title and len(title) == 4:
for i in range(1,nrows):
datas1 = table.row_values(i, start_colx=0, end_colx=None)
dicts = {}
dicts['name'] = datas1[0]
dicts['price'] = datas1[1]
dicts['num'] = datas1[2]
dicts['pingfen'] = datas1[3]
results.append(dicts)
return render(request, 'dianshan/tuijian.html',locals())
@login_required
def leibie(request):
if request.method == 'GET':
return render(request, 'dianshan/leibie.html',locals())
elif request.method == 'POST':
f = request.FILES['files']
print(f)
if not f:
return redirect('web:leibie')
dir = os.path.join(os.path.join(str(BASE_DIR) + str(os.sep) + 'web', 'static'), 'profiles')
destination = open(os.path.join(dir, f.name),
'wb+')
for chunk in f.chunks():
destination.write(chunk)
destination.close()
data = xlrd.open_workbook(os.path.join(dir, f.name))
table = data.sheets()[0]
nrows = table.nrows
if not nrows:
return redirect('web:leibie')
title = table.row_values(0, start_colx=0, end_colx=None)
results = []
if '商品名' in title and '商品类别' in title and len(title) == 2:
for i in range(1,nrows):
datas1 = table.row_values(i, start_colx=0, end_colx=None)
dicts = {}
dicts['name'] = datas1[0]
dicts['type'] = datas1[1]
results.append(dicts)
return render(request, 'dianshan/leibie.html',locals())
@login_required
def add_youhuanjuan(request):
if request.method == 'GET':
id = request.GET.get('id','')
models.YouHuiJuan.objects.create(
name=get_object_or_404(models.Case_item,pk=id),
user = request.user
)
models.Lishi.objects.create(
name=get_object_or_404(models.Case_item,pk=id),
user = request.user
)
return redirect('web:index')
@login_required
def add_shoucang(request):
if request.method == 'GET':
id = request.GET.get('id','')
models.ShouChuang.objects.create(
name=get_object_or_404(models.Case_item,pk=id),
user = request.user
)
models.Lishi.objects.create(
name=get_object_or_404(models.Case_item,pk=id),
user = request.user
)
return redirect('web:index')
@login_required
def my_dingdan(request):
if request.method == 'GET':
results = models.DingDan.objects.filter(user=request.user)
return render(request, 'dianshan/my_dingdans.html',locals())
elif request.method == 'POST':
f = request.FILES['files']
print(f)
if not f:
return redirect('web:my_dingdan')
dir = os.path.join(os.path.join(str(BASE_DIR) + str(os.sep) + 'web', 'static'), 'profiles')
destination = open(os.path.join(dir, f.name),
'wb+')
for chunk in f.chunks():
destination.write(chunk)
destination.close()
data = xlrd.open_workbook(os.path.join(dir, f.name))
table = data.sheets()[0]
nrows = table.nrows
if not nrows:
return redirect('web:my_dingdan')
title = table.row_values(0, start_colx=0, end_colx=None)
if '商品名' in title and '总价' in title and '购买数量' in title and len(title) == 3:
for i in range(1,nrows):
datas1 = table.row_values(i, start_colx=0, end_colx=None)
models.DingDan.objects.create(
name=datas1[0],
price = datas1[1],
num = datas1[2],
user = request.user
)
return redirect('web:my_dingdan')
@login_required
def myuser(request):
if request.method == 'GET':
datas = get_object_or_404(models.Users, username=request.user.username)
return render(request, 'dianshan/user_all.html', locals())
@login_required
def myuser_update(request):
if request.method == 'GET':
datas = get_object_or_404(models.Users,username=request.user.username)
return render(request, 'dianshan/myuser_update_s.html', locals())
elif request.method == 'POST':
data = request.POST
username = data.get('username','')
jianjie = data.get('jianjie','')
set = data.get('set','')
age = data.get('age', '')
if username == '' or jianjie == '' or set == '' or age == '':
datas = get_object_or_404(models.Users, username=request.user.username)
return render(request, 'dianshan/myuser_update_s.html', locals())
test = get_object_or_404(models.Users, username=request.user.username)
test.username = username
test.jianjie = jianjie
test.set = set
test.age = age
test.save()
return redirect('web:myuser')🍅✌**感兴趣的可以先收藏起来，点赞关注不迷路，想学习更多项目可以查看主页，大家在毕设选题，项目编程以及论文编写等相关问题都可以给我留言咨询，希望可以帮助同学们顺利毕业！**🍅✌
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